Corporate Hampers for Royal Ascot

Ascot Racecourse, based in Berkshire, is one of the most well-known racing venues in the world. Its main event, the Royal Ascot, is a blend of fashion, horse racing, and British tradition. Held every June, this five-day event attracts royalty, celebrities, and racing fans.

In the lead-up to this event, Ascot Racecourse sought to elevate its marketing efforts by gifting luxury hampers to press and influencers, amplifying the reach of their brand and generating buzz for the much-anticipated event.

The Challenge

With just a few months before the Royal Ascot, the team at Ascot Racecourse needed to create an exquisite, branded PR gift that would make an impression on key media outlets and influencers. They wanted the hampers to reflect the prestige and sophistication of their brand while aligning with the essence of Royal Ascot – elegance, British tradition, and luxury.

The goal was to source 35 premium hampers, each one tastefully designed and filled with branded merchandise and luxurious items, creating a memorable unboxing experience.

Our Simple Solution to Corporate Hampers

As a UK supplier of wicker hampers, we guided the Ascot team through our easy 3-step process to design and create their hampers.

We started with a consultation to understand Ascot’s needs and the vision for their hampers. Our team recommended our 18-inch wicker hampers, which were spacious, stylish, and easy to carry with built-in handles.

Each hamper was carefully branded with the Royal Ascot logo, ensuring every detail matched their brand.

The branded hampers were then sent to London to be filled with branded merchandise and gourmet goodies, ready for Ascot to distribute to influencers and press before the big event. 

Results: A Successful PR Campaign with Branded Hampers

The branded PR hampers were a huge success. The hampers embodied the luxury and elegance of the brand, driving attention to the event and inspiring Ascot to launch gourmet picnic hampers for sale online, allowing customers to enjoy the Royal Ascot experience from home.

This case study shows how branded corporate hampers can be a powerful tool for businesses. Whether you're looking to strengthen relations with PR gifts, thank customers, or promote an upcoming event, corporate hampers are a great way to leave a lasting impression.

Interested in creating custom hampers for your business? Let us help you design the perfect corporate gift that showcases your brand.