In preparation for one of the UK’s most prestigious events - Royal Ascot - Ascot Racecourse engaged Purlee to supply custom branded wicker PR hampers that would stand out to press, influencers, and key media contacts. Royal Ascot is a world-famous five-day racing event known for its blend of fashion, heritage, and luxury, making impactful gifting essential to its promotional strategy.
Client: Ascot Racecourse
Campaign: Pre-event PR gifting to influencers and press
Deliverables: 35 premium branded wicker hampers
Objective: Deliver elegant, memorable gifts that reflected the brand’s prestige and supported event buzz
The Challenge
With only a few months to the event, the Ascot team needed luxury PR hampers that would:
- Represent the prestige, elegance, and British tradition of Royal Ascot
- Create a standout unboxing experience for influencers and press
- Move away from disposable, single-use packaging
- Be used as a keepsake beyond the event
- Be delivered within a fixed campaign timeline
The company wanted every element — from packaging to branding — to align with the high expectations associated with such an iconic event.
The Solution
As an expert UK wicker hamper supplier, Purlee supported Ascot through an efficient, consultative design process:
- Consultation and Planning – We worked with the Ascot team to understand their vision and brand values.
- Product Selection – Recommended our popular 18-inch wicker hampers — stylish, robust, and ideal for PR gifting.
- Brand Personalisation – Each hamper was carefully branded with the Royal Ascot logo to elevate presentation and brand recognition.
- Delivery for Filling – Once personalised, the hampers were sent to London to be filled with branded merchandise and gourmet items for Ascot to distribute to press and influencers ahead of the event.
Every hamper delivered a premium, reusable gifting solution that moved away from generic packaging toward a brand-aligned, long-lasting impression.
The Results
The custom branded PR hampers were a significant success:
✔ Enhanced Brand Perception: The elegance and quality of the hampers reflected Royal Ascot’s heritage and premium positioning.
✔ Memorable Unboxing Experiences: Recipients responded positively to the presentation and quality of the hampers.
Extended Brand Visibility: Beyond the gifting moment, the hampers became reusable keepsakes, prolonging brand exposure.
Campaign Impact: The gifting contributed to audience buzz and helped position Royal Ascot’s hospitality and PR efforts on a premium level.
This case demonstrates how branded corporate hampers can elevate a campaign — whether for PR, client gifting, or event marketing.
